Each new day you look at the online shopping basket, expecting to see the enquiries and sales flooding in but upon inspection the baskets are empty. No sales and very little interest.
The days and the weeks pass and you can almost see internet dust on your website and cyber tumbleweeds drifting by. For all its colour and pizzazz, your great product isn’t selling. Why? The boom in internet selling in the last decade means that almost every business has a website competing for people’s attention. So,
- How do you get your website to stand out in an overcrowded marketplace when your new all singing, all dancing website has failed to make an impact?
- How do you make sure your product or service appears on the first page or two of Google for its chosen phrase?
Welcome to the mysterious, often confusing and ever changing world of website SEO (search engine optimisation).
You may think that because you have had your website professionally built, the rest should just fall into place. However, if your website is underperforming it’s time to contact an SEO expert.
What are the goals of your website?
- A professional looking and performing website
- That appears high on Google (preferably page one)
- That is easy to navigate and read
- And most importantly generates great Sales!
Without getting too technical, what exactly is SEO and how can it help you achieve these goals?
- SEO or search engine optimisation, when performed correctly, enables Google and other search engines to accurately read and analyse your website. If the pages on your website are not indexed the right way, then the chances are nobody will find your website and you won’t sell your product.
- Google looks at the design and structure of a website and if certain rules have been followed Google then indexes your website and its pages.
- Relevant content: You may have heard the phrase “content is king” and the content on your website is certainly another very important aspect in the process of SEO. If an online shop sells stationery but the content on the website talks about mortgages, Google will score this site lowly because the content isn’t relevant to its intended subject.
Just like a high performance motor vehicle, a website needs to be tuned and optimised to achieve its maximum potential.
Sigma Web is offering a free website SEO analysis. What will the free analysis tell you?
- If your website is properly optimised
- Can search engines index your site correctly?
- Hints and tips on how you can improve its performance
- Suggest which SEO package your website needs (if any)
So why not shake away all that internet dust and have a Ferrari of a website on the inside and out!